A Million Little Pixels

Many people who are just starting an internet marketing business have very basic knowledge of search engine optimization (SEO) techniques.Beginners want their websites to rank well without realizing search engines might have issues with their pages.  This article presents 6 SEO mistakes to avoid on your website.

1.  Frames – Many web pages are formatted using frames, especially if a novice page builder built them.  The problem is that search engines have a hard time tracking content inside the frames.Search engines cannot distinguish which frame contains the main content.

2.Flash – Flash is a popular way to make you website stand out.This might look good, but in terms of SEO, it means nothing.Search engines cannot read Flash files, so it would be useless for you to include Flash on your site.

3.Keyword Stuffing – Using too many keywords will cause your page ranking to go down.Having too many keywords causes search engines to think that your page is being spammed or that it is artificially created.Search engines want human generated content, even if it is just in the keywords.

4.  Keyword Hiding – This goes along with the previous mistake.Hiding keywords by making them the same color as your background will cause search engines to downgrade your ranking.Again, this is because search engines see spam.  Search engines are sensitive, and do not like to be tricked in any way.

5.  Text Inside Images – Sometimes marketers post images with a caption that is already embedded into the image.  It is better, however, to post the image by itself and have the caption be written in HTML.Search engines use “spiders” to analyze and extract information for page ranking.  These spiders, however, will assume that any text that is embedded into an image is simply part of the image and simply ignore the text altogether.  If the caption is written as separate HTML, the spiders will read that caption and include it for SEO purposes.

6.  Javascript Links – If you use links on your side, you need to make sure to use simple HTML links instead of Javascript controlled links.  The spiders will include those links when they are extracting information for ranking.

When an internet marketer is just starting out, search engine optimization can be a daunting challenge.  By taking these mistakes into account, however, an internet marketer can be confident that he or she is getting a good start.  As these mistakes are avoided and other techniques are implemented, a quick page ranking is sure to follow.